East Raynesway Resource Park visualisation


To communicate changes in the landscape such as development or responses  to Climate Change visualisation techniques provide ‘real’ impressions on how particular places might be affected. The visual form of communication is proven to be more efficiently processed and absorbed than textural, numerical or even diagrammatic data (references Tufte 1992).

Visualisation techniques can be classified in two dimensions, static or dynamic and analogue or digital (Lange 2000). Static visualisations represent only a single view point, dynamic allow the viewpoint to change. Analogue refers to traditional manual techniques such as sketches, paintings and physical models whilst digital refers to the use of computing power and programmes as tools to create images.

Choosing the right form of visualisation is an important decision in determining the success or otherwise of conveying effectively relevant information.

The development of digital techniques in recent years and now with the marrying of these to quantitative landscape information through GIS, provides great opportunities for stakeholders to be participants in decisions and choices which shape their landscape and future.

The merger of Maslen Environmental with JBA has enabled the skill sets associated with visual impressions, landscape impacts, GIS and digital programming and manipulation techniques to be brought together. Maslens have been involved in landscape assessment and the art of presenting client schemes through all types of visualisation technique for nearly twenty years.

Maslen Environmental